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British petroleum (bp) case study essay british petroleum (bp) case study executive summary this case study report examined a public relation management problem that british petroleum (bp) faced since the oil spill accident happened in april, 2010. Recently, british petroleum (bp) initiated a new marketing campaign entitled “helios” that was intended to inform consumers of their effort to increase the amount of fossil fuels they provide to match a growing demand, create more advanced and effective manufacturing and delivering processes, and create a new form of gasoline that will lower carbon emissions. The british petroleum (bp) oil spill in the gulf of mexico essay - introduction the british petroleum (bp) oil spill in the gulf of mexico was one of the worst ecological catastrophes in human history, causing vast damage to a fragile and beautiful ecosystem while at the same time calling attention to the deficits in current approaches to .
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